THE NEXT
GENERATION
IN BRAIN PROTECTION.
We decided your head deserved more.
More comfort,
More style,
More safety.
Fits, feels and looks like a beanie. Class beating safety.
Buy NOBODY WAS STEERING THE SHIP IN BRAIN PROTECTION.
SO WE'RE GRABBING THE HELM.
We're bored and frustrated of the same old helmets. Rebadged bike helmets, gimmicks, fake 'genderisation' of helmets, 20 year old technology, $450 faux fur liners and marketing nonsense.
So we had a look at the slopes, and realised making helmets more comfy was boring. We decided we'd make beanies safe.
Safety, but without compromises
We completely redesigned the frame of a helmet so it smashes international certifications. EN1077 and ASTM 2040 got eaten up in testing, with our impacts beating the EN1077 certification by 34.7%.
Learn More'It just fits'
Every headshape is unique. So how could rigid framed helmets fit everyone perfectly?
Hint: They can't.
So we built ours to be dynamic. Moves, translates and forms around your unique head shape. It fits close, hugs reliably and feels like brain protection should.
Buy
Doing the right thing. From the start.
We believe wholeheartedly in being the change we want to see in the world. We are determined to build our company to accommodate building a long-standing successful business, while not neglecting important change we want to see.
To do this, we will do these things:
- Establish the worlds first helmet recycling scheme.
- Establish a new kind of sponsorship model, that benefits riders better.
- Release transparent safety results, and pressure other manufacturers to do the same.
- Support important in-industry organisations and causes.
How?
Buy one and become part of the team right now, or sign up below to keep learning more.
P.S - If you're from a helmet brand, we see you in our email lists, on our social posts and LinkedIn. Let's work together to make our friends on the slopes safer. Or, if you don't want to join this movement, feel free to call this a warning flare. See you soon either way.
xoxo, Anti.
